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Leveraging Gamification To Capture The Attention Of Your Audience

2021 / 05 / 05

Gamification has become a popular strategy to reach consumers online and through connected mobile devices. Gaming techniques—such as competition, ranking lists, scoring systems, and incentives—are used to attract customers with the ultimate goals of building brand loyalty, creating connections, and giving customers a reason to keep returning to the brand and purchase products and services.

People are so busy and deeply occupied in their work. If you can lighten up their mood with some good use of humor and fun games, this will do wonders for your brand.

1. Fun

Games bring enjoyment to users. People are easily driven to adventure and achievement. Don’t we?

2. Engagement

Games can offer people quick burst of stimulating activity while also creating product awareness. Most users are unconsciously receptive to this strategically placed branding. By familiarizing users with the company’s products, buyer behavior can be influenced due to the impact of brand recall.

One of the strengths for a branded mini-game is its ability to have measurable engagement. The backend can capture data pertaining to how many unique players are engaging with the campaign, who is handing over their information, who is sharing on socials and who is redeeming their earned rewards.

3. Multi-platform

Whether it be mobile phones, tablets, laptop or desktop computers, games can be formatted and converted to fit each platform, making the reach of a gamification campaign unlimited.

4. Wide Market Reach

If a business is looking for a way to appeal to consumers of all ages, games are currently the most accessible format to reach a wide network of demographics. The beauty of games that structured around HTML5 is that it can be easily shared across various social media channels with simple links and embedded play buttons.

5. AdBlocker Avoiding

Gamification does not fall victim to the detectable Ad format of traditional advertising. Alternatively, games reduce the likelihood that visitors will scroll past your content (that is called “banner blindness”).

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6. Educational

Games disarm users from their aversion to marketing in order to inform them of new products and services from a company. The repetitious play in a campaign encourages users to gain an understanding of what the associated brand is attempting to inform them of.

7. Community-Based

A positive social drive towards the brand can be created, where players will tag their friends and ultimately bringing more traffic to the game and your landing page.

8. Increase Purchaser Intent

Gamification has replay value – whether it be users trying to beat their own/other’s high scores or attempting to win bigger and better rewards. A study showed that consumers are 7 times more likely to value and use their game reward over being generically offered a reward at the end of a video.


A gamified environment can drive customer loyalty, increase product knowledge, and enhance word of mouth exposure. Nowadays, the customer experience has become the key brand differentiator – not price or product. Thus, businesses should be making a considerable effort to integrate gamification into their process.

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